Mastering Gen AI in Digital Marketing

Course Overview

In today’s fast-paced sales and marketing landscape, Generative Artificial Intelligence (AI) is transforming the way businesses generate leads, engage customers, and optimize campaigns. This two-day intensive course provides hands-on training with AI-powered tools to enhance sales strategies, automate marketing processes, and elevate the customer experience.

Participants will explore cutting-edge AI applications in sales forecasting, lead generation, personalized marketing, content automation, and chatbot-driven customer interactions. Through practical exercises and real-world case studies, attendees will gain actionable insights to drive revenue growth, improve marketing efficiency, and stay ahead in the digital marketplace.

Learning Outcomes

With this course, you will:

Understand AI’s Role in Sales and Marketing: Understand the application of AI-driven solutions to optimize prospecting, engagement, and overall campaign performance.
Leverage AI for Lead Generation & Sales Forecasting: Explore AI applications for lead scoring, predictive customer insights, and automated engagement workflows.
Enhance Marketing Campaigns with AI-Powered Automation: Leverage AI solutions to enhance content creation, schedule posts, optimise email marketing, and improve ad targeting effectiveness.

Utilize Conversational AI for Customer Engagement: Deploy chatbots and virtual assistants to enhance customer service, increase sales conversions, and deliver tailored experiences.
Master Data-Driven Decision Making: Understand how AI analytics deliver actionable insights into customer preferences and campaign outcomes.
Apply AI for Competitive Advantage: Formulate strategies to embed AI into current sales and marketing processes to enhance efficiency and maximise ROI.

Who should attend?

Sales Professionals – Business Development Managers, Sales Executives, and Account Managers looking to optimize sales performance with AI.
Marketing Executives – Digital Marketers, Social Media Managers, and Brand Strategists seeking AI-powered campaign automation.
Entrepreneurs & Business Owners – Individuals who want to leverage AI for smarter customer acquisition and retention.
Customer Relationship Managers – Professionals responsible for improving customer experience through AI-driven engagement.
Content Creators & Copywriters – Those who want to use AI for content automation and SEO-optimized marketing copy.
Anyone Interested in AI for Sales & Marketing – No technical background required!

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Course Modules

DAY 1
DAY 2

DAY 1

Module 1: : Understanding AI in Organisational Settings Fundamentals of Artificial Intelligence
- Brief introduction to Artificial Intelligence
- Understanding Machine Learning
- Deep Learning and Generative AI
- Limitations and ethical considerations of using AI tools
- Data sensitivity and GDPR compliances utilising Generative AI Tools
Module 2: Prompt Engineering Prompt Engineering: What & Why?
- The Core Elements of a Good Prompt
- Separating Instructions from Content
- Ask-Before-Answer Prompting
- Contextual Prompting
- Emotional Prompting
- Laddering Prompting
- Self-evaluative Prompting
- Reversing Roles
- C.R.E.A.T.E framework
Module 3: Mastering Conversational AI
- Delve into DeepSeek, QWEN, Gemini, Copilot and ChatGPT’s capabilities, features, and applications
- Master the process of training and fine-tuning generative AI for specific conversational tasks
- Develop proficiency in interacting with generative AI to achieve desired outcomes
Hands-on Activity:
- Generative AI Conversation Design: Create a chatbot powered by AI using Generative AI Tools
- ChatGPT Training and Evaluation:Train a custom generative AI model on a specific dataset and evaluate its performance using different metrics
- Analysing reviews and optimising products and services with ChatGPT

DAY 2

Module 4: Unleashing Creativity with Generative AI Fundamentals of Artificial Intelligence
- AI for SEO & Keyword Research – Finding High-Ranking Keywords
- Writing AI-Generated Blogs, Social Media Posts, and Product Descriptions
- AI for Paid Advertising – Optimizing Ad Copy & A/B Testing
- AI-Generated Hashtags & Trend Analysis for Social Media Growth
- Generate a high-converting social media ad using Gemini & ChatGPT
- Use Qwen & Perplexity to create an SEO-optimized blog post
- Create AI-driven product descriptions using DeepSeek
- Image, Video and Avatar Video Generation using AI Tools
Hands-on Activity:
- Creative Writing Challenge: Generate creative text formats using Gemini’s capabilities.
- Storytelling Application: Develop an interactive storytelling experience using Gemini as a narrative engine.
- Utilise ChatGPT, DeepSeek and Qwen versatility in sales and marketing
- Implement AI-generated digital marketing content writing for business communication.
Module 5: Simplifying Operations with Generative AI
- Explore applications for presentation, email draft, data summarisation, reporting and operational insights.
Hands-on Activity:
- Productivity Assistant: Create a personalised task list and automate routine tasks using Copilot Chat commands.
- Create powerpoint presentation with AI tools like Gamma, Presentation AI.
- Summarize text and YouTube Video into presentation
- Create a customised task list using ChatGPT commands tailored for financial and operational needs.
- Marketing Task Prompt: Prompt about the latest social media trends, competitor analyses or customer sentiment analysis to inform their strategies.